2 Apr 12
Product-based companies have it easy. They can design a brand based on what they are making and the process by which it is made allows for far more consistency. They can have oversight and control over every aspect of the process, so they can more or less have an idea of where each pack of chips is along the quality scale. Service providers, on the other hand, often run into a variety of issues. The quality of the
5 Mar 12
There are many instances where a form of footwear is developed for a certain role or purpose, and then become adopted by another culture or group. Many times these fashion translations will completely ignore the original use or meaning of the shoes or boots. When this happens, it is usually the source of a great deal of amusement, especially on the part of the original wearer.
Western boots are probably the most co
19 Feb 12
Thanksgiving was always a Grandfather Tradition. I’d always joke that it was because he was around during the Mayflower landing and it was his influence. So more than anything, we’d all enjoy the holiday because of the turkey anyway (yes, imagine the challenge of finding turkey just before the holiday every year – and Grandad wanted ‘em BIG! 7-10kg birds PLUS trimmings: cranberry and gravy e
30 Jan 12
The image that the brand Sony invokes is a one of high quality, often innovative, electronic goods. A Sony Product may not be the first in its category, and it may not necessarily be the best. Still, when we select a Sony product, we have a reasonable expectation that the purchase will be of a high quality item that will serve us faithfully for many years.
It is easy to imagine that every idea at Sony gets put thro
17 Jan 12
In the world of branding, everything is fast paced. As branding itself involves the element of time, every second lost to indecision is a second lost for the brand to become established or achiever recognition over its other competitors. In truth, the very concept of branding can be defined as “some win, some lose”: only a few can truly achieve brand awareness and name recognition, while the rest will b